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We’ve been busy since April working alongside Waitrose & Partners and their designers at Pentagram to translate the new brand identity across all customer journey elements ready for the big launch on 4th September.

The crisp new identity needed some highly controlled prototyping to achieve the accuracy needed. We went through a three-stage prototyping process to get every element just right, including applying embedded LED technology for high impact and low energy.

Here are some photos of the first two sites re-branded by us for launch day - we're busy working on the next batches of sites and excited to be part of this business transformation over the coming months.

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The team at Integrity have worked with Waitrose for over 25 years to ensure the customer journey at every store provides an excellent customer experience. We have managed two previous rebrands, so as a trusted partner, when Waitrose decided to update their identity, they turned to us to deliver their vision across every element of signage and customer journey.

Hospitals can be challenging environments to navigate. By using colour in the building and wayfinding this is made easier.

We've recently been working with Oxleas NHS Foundation Trust to improve the visitor journey across Queen Mary's Hospital in Sidcup, London. Each department has a unique colour and consistent signage even though the hospital has numerous different healthcare providers.

We’ve been busy working alongside Waitrose as they continue to develop their stores and in-store communication strategy.

By telling the story behind their food and explaining the difference their Partners make, they are able to stand out from their competition. We’ve been involved with the implementation of three trial sites, one of which even contains a community room that offers services such as yoga classes.

We're very excited to share our recent work with ŠKODA on their new Approved Used Car identity. We worked on every stage of this project, as part of the design and delivery team, to ensure that their used car journey is as considered as their new car journey and to help convey that both types of customers are of equal importance to ŠKODA.

There is a hierarchy of visual elements that welcome customers and gradually display information to them highlighting the benefits of the ŠKODA Approved Used Car programme. See a selection of photographs of the pilots sites below:

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Let's Chat

If you would like to know more about us and how we can help you, get in touch, or click the addresses to find us on Google.

EMAIL hello@integrity.co.uk

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HEAD OFFICE 01622 831238
Allingham Barn, Summerhill Road, Marden, Kent, TN12 9DB

 

 

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