Once Volkswagen showrooms undergo a concept refresh we visit to help assess against brand standards. It's the little touches that make a difference to the customer experience: the ease with which they can get a coffee, neat and tidy seating areas, and well-presented accessories and merchandise displays. Key to this is helping employees consider the showroom from the customer’s perspective and then giving them advice to ensure consistent brand standards and customer experience in every showroom.

See a selection of photographs from the recent showrooms below.