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Harvey2 resizedThis month our MD, Tim, got a new puppy, Harvey the black Labrador. As Tim flicked through photos of the furry bundle of joy we talked about how training him is hard work and the importance of being consistent.

One day you feed him scraps from the dining table as he wails beside you, but the next you expect him to behave whilst you are eating dinner. You tell him he can't sit on the sofa, but then snuggle him up later with a movie.

Tough as it is, consistency is crucial, whether it's puppies or brands. Think about it: your brand is one of your greatest assets. You've probably made a large up-front investment in creating a beautiful identity that reflects you perfectly. It communicates who you are, what you sell, your values and personality. So why would you undermine it by not applying it consistently, wherever it appears?

In order to survive today’s brands must be informed, proactive and fearless. To flourish, brands must have a deep understanding of their customers and actively respond to their needs and desires. 

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If you would like to know more about us and how we can help you, get in touch, or click the addresses to find us on Google.

EMAIL hello@integrity.co.uk

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HEAD OFFICE 01622 831238
Allingham Barn, Summerhill Road, Marden, Kent, TN12 9DB

 

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LONDON 0207 936 2500
Eagle House, 167 City Road, London, EC1V 1AW
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