Archive for the ‘Clients’ Category
Case Studies
Everyone aboard
Critical to any culture change is that people are engaged. Volkswagen wanted to provide an end-to-end experience that matched the value of the product the customer was buying.
Architectural thinking
With plans to build a new Mail Centre, Royal Mail wanted to use the opportunity to create a workplace that was more people-focused. The question was, what could they do differently to improve the working atmosphere and boost staff morale?
Getting buy-in
With over 20,000 staff located in over 3000 properties around the country, Royal Mail’s aim was to boost staff morale by enhancing the welfare areas in the workplace. But how could this be achieved, on brand and within budget? Royal Mail had clearly set itself quite a task – and Integrity rose to the challenge.
Engagement on every level
New processes and disciplines helped the client teams not only work together – but also work with more confidence and greater efficiency towards agreed, common goals.
Architectural form
The architectural concept for Volkswagen’s new showrooms came from head office in Germany. It was Integrity’s job to make this global car showroom concept work for the UK marketplace, and roll it out to over 250 sites.
Identity matters
The calm, refined ambience of Waitrose stores is a major part of their brand, but it can pose a challenge in getting customers through the doors. Once inside, clear signage is needed to navigate through the store.
Brand refuel
The Waitrose brand stands for quality and excellent service. But how do those brand values translate into the more utilitarian sphere of petrol retailing? Waitrose asked Integrity to assist them in designing filling stations that worked while maintaining their ethos.
Maintaining standards
Project Toronto involved the complete rebrand of 19 newly-acquired stores, eight petrol stations and six complete new-builds in an 18 week period, and all of the new-builds were large-format Food and Home stores.
Managing identity
An effective identity system builds brand equity if it works consistently across the estate. Our online Site Information System database ensured that site managers had the tools to maintain the brand across every store.
Guardian angels
As well as the architectural implementation, Integrity delivered a detailed programme of brand guidelines, corporate identity control systems and design tools – all available online for maximum efficiency and ease of application.