One off ‘eco’ projects are good news in themselves. But a company like Tesco really makes a difference when the ethos becomes more green-minded across the business.
From the shop floor up
Tesco brought in Integrity to help senior people in the business change and influence business processes and integrate the new environmental ethos from the shop floor up to board level. We provided ‘a fresh pair of eyes’ – putting in place a simple business model that groups of non-eco specialists within Tesco could use to make a green approach ‘business as usual’.
Eco-management
We also helped ensure consistency of delivery of the brand throughout all areas of the stores. With Wick it wasn’t just about creating and installing kit, we helped design manage on Tesco’s behalf while their creative agency produced the in-store eco communications. This was a complex process of arbitration, mediation and influencing – translating what was happening at Wick, both with staff and customers.
All these steps were vital to make sure the new eco-thinking permeated Tesco’s business and became a long-term ethos rather than a short-term exercise.
Industry or sector
Retail – supermarket
Country
UK
Challenge
Engaging Tesco employees in the drive for ‘greener’
Services
Brand audit
Brand engagement
Links
Tesco
Downloads
Project management for retail factsheet.