Integrity partnered with a number of agencies including Start Creative, who did the graphic design for the new identity and Household, an interior design company. Our role was to manage expectations and balance creative designs against the constraints of time, costs and practical property concerns.
Partnering for success
One example of where our partnerships worked really well was with our role in developing and constructing Virgin Media’s signage. It was very involved from a technical and deployment standpoint. Start Creative conceived the solid red and translucent glass design elements of the sign family. We then surveyed every site, taking note of all wayfinding requirements. With John Anthony Signs as our installation partner and experts in innovative technical solutions, we managed the implementation of 50 sets of signage for 50 diverse sites. Achieving maximum commonality and brand consistency with all the signs was complex as no one size of sign fitted all locations.
Industry or sector
Media and entertainment
Country
UK
Challenge
Corporate sign programme
Services
Sign programmes
Links
Virgin Media
Downloads
Customer experience factsheet.