Following many years of successful collaboration, Waitrose have commissioned Integrity to become more involved in the early stages of their new branch development projects. Our expertise in defining and mapping out the optimum customer journey is a key service being used by Waitrose to ensure every aspect of the customer journey is developed and implemented correctly – from the local town approaches to the customer parking experience.
Our new role for Waitrose relies on close collaboration with feasibility architects and project managers, and continues throughout the build process to ensure every aspect of the customer journey – from off-site DfT signs to brand signs across the Waitrose site; from communication materials to key customer interaction points at pay and display machines, trolley parks and the store entrance.
Our Customer Journey Consultancy services have also been used by Waitrose to enhance the customer experience at the recently opened prestigious Westfield Shopping Centre in Shepherds Bush, London.
Decades of experience have gone into developing our Customer Journey Consultancy services which have been used to great effect by many retail organisations.
Contact us to find out more.
