Sometimes your brand needs the backup of an expert gatekeeper who can ensure that your standards are being consistently applied by both staff and external agencies.
Volkswagen retain us to provide that level of support in the UK, and we help their marketing agencies and their franchise staff to keep the Volkswagen brand’s power and simplicity in all of the materials that they produce.
Case Studies
A new global identity
Euronet Worldwide's global acquisitions had given them a large share of the prepayment market and competitive advantages around the globe, but their identity was fragmented, with a different brand and identity in almost every country.... more
Guardian angels
As well as Volkswagen's architectural implementation, Integrity delivered a detailed programme of brand guidelines, corporate identity control systems and design tools – all available online for maximum efficiency and ease of application. ... more
Managing identity
An effective identity system builds brand equity if it works consistently across the estate. Our online Site Information System database for Waitrose ensured that site managers had the tools to maintain the brand across every store. ... more