Volkswagen

Volkswagen, working in partnership with Integrity, changed all of that. Brand Programming – our unique blend of processes and services – has been a major factor in the development of complete brand consistency and clarity across Volkswagen’s retail channel in the UK.

We’re proud of the work we’ve carried out with Volkswagen since 1997. They value our specialist skills, but also our ability to build partnerships and work with other agencies, contractors and suppliers. In recent years, we’ve helped to deliver flexible systems which give Volkswagen retailers the ability to refresh, update and adapt their showrooms according to their own business objectives and circumstances – all, of course, within brand guidelines.

Case Studies

Everyone aboard

Critical to any culture change is that people are engaged. Volkswagen wanted to provide an end-to-end experience that matched the value of the product the customer was buying.... more

Architectural form

The architectural concept for Volkswagen’s new showrooms came from head office in Germany. It was Integrity’s job to make this global car showroom concept work for the UK marketplace, and roll it out to over 250 sites. ... more

Guardian angels

As well as Volkswagen's architectural implementation, Integrity delivered a detailed programme of brand guidelines, corporate identity control systems and design tools – all available online for maximum efficiency and ease of application. ... more

A step ahead

With the roll-out complete, and the dealer mentality a distant memory Integrity worked with Volkswagen to ensure that we remained one step ahead. ... more