The United rollout was a classic example of Integrity's strengths at work: taking great brand design concepts and working out the practicalities and logistics of implementing those ideas at the coal face.
The United concept had been jointly developed between Laing O'Rourke and the Church Agency as a means of communicating and reinforcing various brand messages at project sites across the UK. Integrity were asked to take the concepts and work out how they could be implemented in a cost-effective manner in the toughest of environments: construction site project offices.
To start with we researched a range of collateral options, including mugs and scale rulers, that could both carry the brand message and be useful to staff in their everyday work. We also specified the artworks for the various posters and hanging banner communications that would be necessary.
Having agreed the collateral options, we then ran a programme of implementation at over 50 sites across the UK, liaising with local staff and project managers and with suppliers to ensure that every site received the right amount of collateral and, more importantly, knew how and where to implement it. To this end we worked with the Church Agency to develop a mini website for staff that showed all the available collateral and the ways in which it could be best used at their project.
Before Integrity's involvement the team at Laing O'Rourke were uncertain how to best implement their excellent creative ideas. We helped them move from concept to implementation quickly, efficiently, and at low cost, and they were delighted with the outcome at their projects.
Industry or sector
Construction
Country
UK
Challenge
Rollout of employee communications programme
Services
Brand application
Brand engagement
Links
Laing O'Rourke