Following the successful design of a new global identity epay decided to launch that new brand in all of their markets on the same date worldwide. Although the process of changing existing collateral would take some time it was decided that as much of the existing material as possible would be replaced immediately.
epay co-ordinated the project themselves, but they asked Integrity to handle specific elements of it, in particular ensuring that the creative agency work fitted with the brand values they'd identified and in developing clear guidelines for all of the applications of the new identity.
We worked closely with epay's chosen creative partner to develop standard designs for stationery, web sites and marketing materials, and we helped them to identify suitable imagery that would communicate their brand values well. We also developed a comprehensive set of brand guidelines to enable the different markets around the world to implement the brand effectively once the initial launch was over.
The ongoing implementation of the brand continues, but the initial launch provided firm foundations for a successful implementation by making sure that the right standards and guidelines were in place to support ongoing brand consistency.
Industry or sector
Payment processing
Country
UK
Challenge
Global identity rollout
Services
Guidelines
Rebrand programmes
Links
epay