Our challenge was to bring their prepayment division together under one new consumer brand which could unify their offer worldwide. As their business moved to offer new and innovative payment products they needed to leverage their global strength by combining their multiple identities under one new brand.
Integrity worked with them to develop a new brand identity, and to agree that fresh look with stakeholders in several European countries, the USA, Australia and New Zealand. We used a process of iterative and evolutionary design, taking the strengths of some current brands (the name epay already existed in some markets) and then building on them to create a fresh modern look.
The consultation process was complex, involving stakeholders in nine different countries. We made extensive use of web and teleconferencing to allow us to rapidly communicate ideas as they emerged and then get people's feedback so that we could tailor the emerging solution. The eventual design incorporated elements such as colour from some of the existing brands, and built on the idea of the "e" as a symbol of electronic commerce.
Tight timescales meant that we completed the process of design in 4 months, in readiness for major new product launches in the UK, and the new identity was then rolled out across the globe.
Industry or sector
Payment processing
Country
UK
Challenge
A fresh unified global identity
Services
Brand application
Identity support
Links
epay