Kent Police

Kent Police are one of the country’s largest police forces with over 6,500 staff policing the largest non-metropolitan local authority in the UK – a population of around 1.4M.

For the police service, public perception is critical to their success. Kent Police are a professional, hard-working organisation, whose employees genuinely care about making a positive difference to the county of Kent. Unfortunately, their image and identity communicated a different message: one that was authoritarian, remote and inaccessible.

Through a process of consultation, design, change management, on-site implementation and people-engagement, Integrity assisted Kent Police in completely changing the way in which they presented themselves, so their public image communicated their underlying values: professional, approachable and supportive.

Identity crisis

We helped Kent Police to identify their core values, developed a new identity to represent those values, and planned an implementation approach that ensured they were communicated to the public at every touch-point. ... more

Consistency from signage to print

It was one thing to design a standard set of principles and guidelines for the application of Kent Police's brand identity. But a different set of skills were required to implement them consistently across the organisation.... more

Making values tangible

We helped Kent Police to identify their core values, developed a new identity to represent those values, and planned an implementation approach that ensured they were communicated to the public at every touch-point. ... more

A managed rollout

One of the challenges of a new identity is applying it consistently to multiple sites across a wide area. Kent Police turned to us for our expertise in rollout programmes to help them implement their identity at a range of police sites across the county.... more