An effective identity system builds brand equity if it works consistently across the estate. Our online Site Information System database ensured that site managers had the tools to maintain the brand across every store.
Online convenience
The web-based system enables Site Managers to log-in wherever they are in the country. It displays three different visual dimensions that allow the user to ‘browse’ a virtual, generic store. Pop-up notes explain which signs need to be replaced and why. Site Managers can also select individual signs and click through to guidelines for mounting them. Real images of sites with signs in situ allow users to see them in context.
Lastly, the site allows the user to order signs direct from the manufacturer once they have made their selection. It’s an powerful tool that helps offer real consistency across the estate and makes life as easy as possible for Site Managers. It’s a neat, convenient way for Waitrose to save yet more money.
Industry or sector
Retail – supermarket
Country
UK
Challenge
Central database of site information and design standards
Services
Identity support
Links
Waitrose
Downloads
Project management for retail factsheet.