In the rapidly-evolving, world of media, it’s vital for brands to adapt to changing technology without undermining their existing equity. Media brands need to interface carefully with their customers to demonstrate their values at all times. So if a brand stands for ‘ease of use’, fun and efficiency, for example, its on-screen user-interface must represent these values every time a customer presses a button on their remote control.
But connecting effectively with customers goes much further than this – because interfaces don’t just happen on screen. They happen every time a customer comes into contact with the brand, whether it’s a technician arriving at their home, a delivery van on the road or a representative in a call centre.
We worked extensively with Virgin Media on a major rebranding project. Please click left to find out more.
Your brand to customer interface happens everywhere from the web site to the home visit