HMRC

On the face of it, the brief to HMRC was relatively straightforward – the implementation of a new graphic identity designed by Interbrand. However, with two government departments, more than 30 in-house design and brand managers, and over 1,000 sites, this project combined politics, diplomacy, logistics, consultancy and hands-on work - a real challenge.

Wide scope

To date, we have completed three key phases of work for HMRC: an overview of HR resources, roles and systems; the re-engineering of design and brand management processes; a the production of a comprehensive set of sign guidelines for all ports and airports. We’ve also been involved in a number of test projects to implement new signage.

Case Studies

Clarity and consistency

To help HMRC stay on track we developed a comprehensive brand guidelines document that covered all HMRC’s different types of site. This was a significant publishing exercise in its own right and the result of a major hands-on exercise... more

Challenging the status quo

Two government departments; two, distinct design and brand teams; two very different cultures. It was our mission to bring them closer together and make the most of the skills and talents they already had. ... more

Understanding each other

New processes and disciplines helped the client teams not only work together – but also work with more confidence and greater efficiency towards agreed, common goals.... more