A project of this magnitude needs dedication and undoubtedly a little creative thought. Which is why one bitterly cold February morning at 3am, some of the Integrity team were to be found outside Virgin Media buildings armed with kettles of boiling water and hairdryers, removing frozen temporary ‘Coming Soon’ signs from above the door and replacing them with the new graphics.
Consulting for change
It wasn’t just our ability to deliver the functional sides to a rebrand that made us first choice for the client. It was also our consultancy-level services. In such a large project, we were able to help make sure employees could fully ‘engage’ with the process of change. Virgin’s ethos of ‘happy staff equals enhanced customer experience’ is something we filtered through the whole project. It helped create, for example, larger, more exciting spaces for head office and call centre staff to enjoy working in and feel like they were directly benefiting from the part they played in the process.
Post launch, we then had just six months to complete and deliver Virgin Media’s new brand – a daunting, but ultimately fulfilling task, especially considering the complexities and logistics involved.
Industry or sector
Media and entertainment
Country
UK
Challenge
From consulting to delivery
Services
Rebrand programmes
Links
Virgin Media
Downloads
Rebrand and refresh factsheet.