With the roll-out complete, and the dealer mentality a distant memory Integrity worked with Volkswagen to ensure that we remained one step ahead.
Some time after the initial rollout, a major research exercise was launched to test the customer journey and experience through the Volkswagen showroom. This work was used to prove the business case for refreshing the Volkswagen network, and showing retailers the cost/benefit ratios – which could save them up to £0.5 million a year.
Findings were trialled and through a process of refinement we formulated new strategies and boiled these down to a design brief.
Never standing still
We then collaborated closely with other agencies to deliver the new welcome features, the hospitality equipment and graphic enhancements into each of the 200+ retail spaces. Integrity split the UK into five regions, and a team of eight people worked flat-out over the course of four months to refresh the entire Volkswagen network.
Industry or sector
Automotive
Country
UK
Challenge
Increase customer conversion rates
Services
Customer journey
Links
Volkswagen
Downloads
Customer experience factsheet.