Integrity

Fire branding

AF — Tue, 24 May 2011 08:00:29 +0000

Integrity are delighted to have been chosen by Bedfordshire and Luton Fire and Rescue Service (BLFRS) to help build its brand and identity.

Following an open competitive tender Integrity have been chosen to help BLFRS develop a set of consistent identity elements for application across its organisation, and to encapsulate these in a set of clear guidelines for use in the future.

BLFRS sees this work as fundamental, as it moves away from a piecemeal, uncosted approach to branding, towards establishing a more consistent and cost effective way of representing its identity and its core values.

Our strengths in this field were recognised by the bid team, who particularly commented on the quality of our submissions, both written and in person.

We'll be working closely to ensure that the organisation's heritage and history, and its critical role in public safety, are reflected in its identity and messaging across every touchpoint in the organisation, and assisting it as it seeks to change people’s behaviour through community safety messages and events, making them safer.

We've worked with a range of clients on similar projects to these, and the success and quality of these made us an ideal partner for BLFRS in building their brand.

Improved perceptions

AF — Wed, 30 Mar 2011 08:00:29 +0000

Integrity recently completed a small piece of work for Leicestershire Constabulary, helping them to identify ways in which they can communicate better with the communities they police.

In common with all UK police forces Leicestershire Constabulary face the constant challenge of reassuring the public and communicating well with their local communities, in a context of reduced budgets. They recognised that they had some challenges in these respects and asked Integrity to take an impartial look at their public facing communications. Using our skills in customer journey design, brand engagement and identity support we were able to quickly identify both good and bad examples of messaging and communication, and provide constructive feedback on how some of the challenges can be addressed in a cost effective way.

This project was a good example of Integrity's pragmatism: a low cost, no nonsense approach to solving problems and identifying solutions. We're confident that the solutions we outlined will prove beneficial to Leicestershire Constabulary as they seek to make improvements in the coming months.

Crossing the sea

AF — Sun, 20 Mar 2011 08:00:29 +0000

We're delighted to have been involved in another range of successful acquisitions and conversions by Waitrose, applying our customer journey expertise to ensure great customer experience.

In the autumn of 2010 Waitrose acquired five sites on the Channel Islands, three on Jersey and two on Guernsey – their first outside of the British mainland. They set an ambitious timescale for converting these existing supermarkets into Waitrose branded stores, with opening dates in the Spring of 2011.

Integrity brought their unique blend of branding, project management and implementation skills to bear on these projects. We designed the internal and external signage schemes, and then managed the process of obtaining planning consents to ensure the best result for Waitrose. We also worked closely with signage suppliers to make sure that the final result was to a high standard. The new stores are already proving hugely popular with local people.

The final new Waitrose store on the Channel Islands opens on 14th April 2011 and we're delighted to have played our part in the success of this new venture..

Waitrose workplace branding

AF — Wed, 20 Oct 2010 08:00:29 +0000

Waitrose's move into a new suite of offices at Taylor House in Bracknell has given rise to an opportunity to brand the space to reflect the contribution and purpose of the departments that work there.

On the back of our successful project at John Lewis' offices in Victoria, London, Integrity are delighted to be partnering with Waitrose to brainstorm concepts, agree proposals and develop and implement graphic treatments throughout the workplace environment.

Mobile Police Stations in Kent

AF — Thu, 01 Jul 2010 08:00:29 +0000

After completing the roll-out of a new police identity to all front counters, involving external signage and window graphics, through to Police Station interiors Kent Police have now commisssioned Integrity to review their fleet of mobile Police Stations which are increasingly becoming a critical part of police presence both at incident scenes as well as at county shows and events.

John Lewis workplace branding

AF — Mon, 14 Jun 2010 08:00:29 +0000

John Lewis have asked Integrity to assist them in branding part of their head office in London to help engage and inspire their employees with the brand and the products that they are selling.

We're currently developing concepts and will then be implementing these across Head Office, striking a careful balance between corporate identity and individual departments. We're also working to provide greater freedom for individuals to make their workplace their own. The refreshed environment will be rolled out in the summer and autumn of 2010.

Waitrose Internal Guard Book

AF — Fri, 14 May 2010 08:00:29 +0000

Further to the complete review of all external brand elements for Waitrose sites, culminating in a Guard Book for all external brand elements, Waitrose have commissioned Integrity to review all aspects of the generic specification for the shop interior – signs and graphics, window treatments, lighting, ceiling details and wall finishes.

This will result in a clear specification for all store formats, and a common platform for all architects, consultants and project managers to use when managing store development projects and new store build programmes.

Global rebrand

AF — Tue, 03 Nov 2009 08:00:29 +0000

Following the design of their new logo, epay decided to launch it in all of their markets across the world, and set themselves ambitious timescales for doing so. They asked Integrity to assist them in making it happen.

Following the successful design of a new global identity epay decided to launch that new brand in all of their markets on the same date worldwide. Although the process of changing existing collateral would take some time it was decided that as much of the existing material as possible would be replaced immediately.

epay co-ordinated the project themselves, but they asked Integrity to handle specific elements of it, in particular ensuring that the creative agency work fitted with the brand values they'd identified and in developing clear guidelines for all of the applications of the new identity.

We worked closely with epay's chosen creative partner to develop standard designs for stationery, web sites and marketing materials, and we helped them to identify suitable imagery that would communicate their brand values well. We also developed a comprehensive set of brand guidelines to enable the different markets around the world to implement the brand effectively once the initial launch was over.

The ongoing implementation of the brand continues, but the initial launch provided firm foundations for a successful implementation by making sure that the right standards and guidelines were in place to support ongoing brand consistency.

Industry or sector
Payment processing

Country
UK

Challenge
Global identity rollout

Services
Guidelines
Rebrand programmes

Links
epay

A new global identity

AF — Tue, 03 Nov 2009 08:00:29 +0000

Euronet Worldwide's global acquisitions had given them a large share of the prepayment market and competitive advantages around the globe, but their identity was fragmented, with a different brand and identity in almost every country.

Our challenge was to bring their prepayment division together under one new consumer brand which could unify their offer worldwide. As their business moved to offer new and innovative payment products they needed to leverage their global strength by combining their multiple identities under one new brand.

Integrity worked with them to develop a new brand identity, and to agree that fresh look with stakeholders in several European countries, the USA, Australia and New Zealand. We used a process of iterative and evolutionary design, taking the strengths of some current brands (the name epay already existed in some markets) and then building on them to create a fresh modern look.

The consultation process was complex, involving stakeholders in nine different countries. We made extensive use of web and teleconferencing to allow us to rapidly communicate ideas as they emerged and then get people's feedback so that we could tailor the emerging solution. The eventual design incorporated elements such as colour from some of the existing brands, and built on the idea of the "e" as a symbol of electronic commerce.

Tight timescales meant that we completed the process of design in 4 months, in readiness for major new product launches in the UK, and the new identity was then rolled out across the globe.

Industry or sector
Payment processing

Country
UK

Challenge
A fresh unified global identity

Services
Brand application
Identity support

Links
epay

Innovative employee engagement

AF — Tue, 03 Nov 2009 08:00:29 +0000

Laing O'Rourke's innovative internal communications programme, United, was designed to ensure that all of their employees understood the importance of their role within the overall business.

The United rollout was a classic example of Integrity's strengths at work: taking great brand design concepts and working out the practicalities and logistics of implementing those ideas at the coal face.

The United concept had been jointly developed between Laing O'Rourke and the Church Agency as a means of communicating and reinforcing various brand messages at project sites across the UK. Integrity were asked to take the concepts and work out how they could be implemented in a cost-effective manner in the toughest of environments: construction site project offices.

To start with we researched a range of collateral options, including mugs and scale rulers, that could both carry the brand message and be useful to staff in their everyday work. We also specified the artworks for the various posters and hanging banner communications that would be necessary.

Having agreed the collateral options, we then ran a programme of implementation at over 50 sites across the UK, liaising with local staff and project managers and with suppliers to ensure that every site received the right amount of collateral and, more importantly, knew how and where to implement it. To this end we worked with the Church Agency to develop a mini website for staff that showed all the available collateral and the ways in which it could be best used at their project.

Before Integrity's involvement the team at Laing O'Rourke were uncertain how to best implement their excellent creative ideas. We helped them move from concept to implementation quickly, efficiently, and at low cost, and they were delighted with the outcome at their projects.

Industry or sector
Construction

Country
UK

Challenge
Rollout of employee communications programme

Services
Brand application
Brand engagement

Links
Laing O'Rourke