After completing the roll-out of a new police identity to all front counters, involving external signage and window graphics, through to Police Station interiors Kent Police have now commisssioned Integrity to review their fleet of mobile Police Stations which are increasingly becoming a critical part of police presence both at incident scenes as well as at county shows and events.

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John Lewis have asked Integrity to assist them in branding part of their head office in London to help engage and inspire their employees with the brand and the products that they are selling.

We're currently developing concepts and will then be implementing these across Head Office, striking a careful balance between corporate identity and individual departments. We're also working to provide greater freedom for individuals to make their workplace their own. The refreshed environment will be rolled out in the summer and autumn of 2010.

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Further to the complete review of all external brand elements for Waitrose sites, culminating in a Guard Book for all external brand elements, Waitrose have commissioned Integrity to review all aspects of the generic specification for the shop interior – signs and graphics, window treatments, lighting, ceiling details and wall finishes.

This will result in a clear specification for all store formats, and a common platform for all architects, consultants and project managers to use when managing store development projects and new store build programmes.

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Following the design of their new logo, epay decided to launch it in all of their markets across the world, and set themselves ambitious timescales for doing so. They asked Integrity to assist them in making it happen.

Following the successful design of a new global identity epay decided to launch that new brand in all of their markets on the same date worldwide.  Although the process of changing existing collateral would take some time it was decided that as much of the existing material as possible would be replaced immediately.

epay co-ordinated the project themselves, but they asked Integrity to handle specific elements of it, in particular ensuring that the creative agency work fitted with the brand values they'd identified and in developing clear guidelines for all of the applications of the new identity.

We worked closely with epay's chosen creative partner to develop standard designs for stationery, web sites and marketing materials, and we helped them to identify suitable imagery that would communicate their brand values well. We also developed a comprehensive set of brand guidelines to enable the different markets around the world to implement the brand effectively once the initial launch was over.

The ongoing implementation of the brand continues, but the initial launch provided firm foundations for a successful implementation by making sure that the right standards and guidelines were in place to support ongoing brand consistency.

Industry or sector
Payment processing

Country
UK

Challenge
Global identity rollout

Services
Guidelines
Rebrand programmes

Links
epay

Euronet Worldwide's global acquisitions had given them a large share of the prepayment market and competitive advantages around the globe, but their identity was fragmented, with a different brand and identity in almost every country.

Our challenge was to bring their prepayment division together under one new consumer brand which could unify their offer worldwide. As their business moved to offer new and innovative payment products they needed to leverage their global strength by combining their multiple identities under one new brand.

Integrity worked with them to develop a new brand identity, and to agree that fresh look with stakeholders in several European countries, the USA, Australia and New Zealand.  We used a process of iterative and evolutionary design, taking the strengths of some current brands (the name epay already existed in some markets) and then building on them to create a fresh modern look.

The consultation process was complex, involving stakeholders in nine different countries. We made extensive use of web and teleconferencing to allow us to rapidly communicate ideas as they emerged and then get people's feedback so that we could tailor the emerging solution. The eventual design incorporated elements such as colour from some of the existing brands, and built on the idea of the "e" as a symbol of electronic commerce.

Tight timescales meant that we completed the process of design in 4 months, in readiness for major new product launches in the UK, and the new identity was then rolled out across the globe.

Industry or sector
Payment processing

Country
UK

Challenge
A fresh unified global identity

Services
Brand application
Identity support

Links
epay

Laing O'Rourke's innovative internal communications programme, United, was designed to ensure that all of their employees understood the importance of their role within the overall business.

The United rollout was a classic example of Integrity's strengths at work: taking great brand design concepts and working out the practicalities and logistics of implementing those ideas at the coal face.

The United concept had been jointly developed between Laing O'Rourke and the Church Agency as a means of communicating and reinforcing various brand messages at project sites across the UK. Integrity were asked to take the concepts and work out how they could be implemented in a cost-effective manner in the toughest of environments: construction site project offices.

To start with we researched a range of collateral options, including mugs and scale rulers, that could both carry the brand message and be useful to staff in their everyday work. We also specified the artworks for the various posters and hanging banner communications that would be necessary.

Having agreed the collateral options, we then ran a programme of implementation at over 50 sites across the UK, liaising with local staff and project managers and with suppliers to ensure that every site received the right amount of collateral and, more importantly, knew how and where to implement it. To this end we worked with the Church Agency to develop a mini website for staff that showed all the available collateral and the ways in which it could be best used at their project. 

Before Integrity's involvement the team at Laing O'Rourke were uncertain how to best implement their excellent creative ideas. We helped them move from concept to implementation quickly, efficiently, and at low cost, and they were delighted with the outcome at their projects.

Industry or sector
Construction

Country
UK

Challenge
Rollout of employee communications programme

Services
Brand application
Brand engagement

Links
Laing O'Rourke

John Lewis are refurbishing and enhancing their head office workspaces, so that they are decorated to reflect the brand. Integrity are assisting in designing an approach and the necessary graphic elements to brand the workplace.

One of the challenges for large scale retail organisations is ensuring that their back-office support teams are as engaged in the brand and as customer focused as those staff working on the front-line in stores. Increasingly, one of the ways in which organisations are addressing this challenge is by branding the workspace of their back-office staff, so that it communicates and focuses employees on the main business of the brand. This is an approach that John Lewis are taking at their head office in London.

Our work on this project has been to take the general idea of "branding the workplace" and then translate it into graphical concepts and visual designs that show how the office spaces can be refashioned to better represent the brand. From initial meetings with heads of departments we've taken their various ideas and identities and developed designs for walls, meeting rooms and signage that both reflect their individuality, and carry a sense of corporate identity too.

Following an approvals process that identified the specific designs that are to be implemented, we then moved on to the detailed design and specification of materials, colours, finishes and production quality artworks that will allow contractors to implement the designs accurately and effectively.

Once the designs are finalised we'll be managing the process of implementation to ensure that everything goes smoothly and that any problems are resolved quickly.

Industry or sector
Retail – department store

Country
UK

Challenge
Branding the head office workspaces

Services
Brand engagement
Workplace branding

Links
John Lewis Partnership

John Lewis are bucking the recessionary trend by opening new out-of-town home stores. Integrity are playing a key role in making sure that the stores are easily found, meet the high specification expected by the brand, and keep to tight budget criteria.

The John Lewis at Home concept is a new initiative by one of Britain's premier retailers to expand its business. The first store, in Poole, opened on 22nd October 2009 attracting large numbers of customers and plenty of press interest. Combining John Lewis' traditional high standards with a smaller, accessible out-of-town location will appeal to a new generation of customers.

The development project for this store was short, and the budgets tight. Integrity were brought in as a result of their excellent work with Waitrose in which customer journey development, wayfinding consultancy and signage specification have been combined to produce first-class and easily located supermarkets across the UK. We worked closely with the project team to develop schemes for all the internal and external signage elements. We also worked closely with the local authority to ensure that highways signs and temporary AA signs were installed correctly, and even renamed the retail park, and managed changes to the landlord signage elements.

We developed a new standard in external signage for John Lewis to meet the needs of this new project, and value engineered all internal signage elements to meet the budget constraints of this new store format. After achieving advertisement consent, and tendering for new signage manufacturers, we produced detailed plans for the location of signs and wayfinding equipment which were then used by contractors to implement everything 100% correctly. Liaising with suppliers we developed templates and standards for elements across the store, and were on hand during installation to make sure that everything went smoothly.

The new store looks fantastic, and the success of this concept, in which we're proud to have played a key part, will result in a roll out of similar outlets across the UK in the coming months.

Industry or sector
Retail – department store

Country
UK

Challenge
Consistent communications across store network

Services
Brand application
Customer journey
Sign programmes

Links
John Lewis Partnership

Downloads
Customer experience factsheet.

The need to make sure that call centre staff really understand the products they're supporting has led Virgin Media to produce some innovative break-out spaces in their offices.

Integrity's long relationship with Virgin Media has continued recently with our assisting in the implementation of new break-out areas for their call-centre staff that allow operators to experience the company’s products in a “living room” environment.

Virgin Media’s impressive range of new technology products are implemented in homes across the UK. The staff that sell and support these products work in a variety of locations across the country, and often find themselves in the position of supporting or selling products that they haven’t directly experienced themselves.

The solution has been to implement “living rooms” in call centres. These are spaces that are decorated and furnished to resemble a contemporary home living room and equipped with all of Virgin’s latest products. Call centre staff can then visit these areas and watch TV on a sofa, or surf the net using high-speed broadband, experiencing at first hand the products their customers are using.

Integrity have worked with Virgin Media to design and implement these spaces, helping choose on-brand décor and furnishings, managing the various contractors, and procuring and installing the furniture to equip the space. It’s a great example of our down-to-earth implementation skills, providing a great result on a very tight budget and timescale.

Industry or sector
Media and entertainment

Country
UK

Challenge
Increasing employee engagement

Services
Brand engagement
Workplace branding

Links
Virgin Media

With a beautifully designed new food hall opening in their flagship store at Bluewater in North Kent, John Lewis needed to make sure that the store could be easily found by customers arriving at the shopping centre.

John Lewis recently opened a food hall at their flagship branch in the Bluewater Shopping Centre in north Kent. Integrity worked closely with them to develop a signage and wayfinding scheme that both promoted the store and ensured customers could find it easily within the shopping centre complex.

We designed the overall signage scheme, produced detailed drawings and artworks for all the signage elements, and project managed the implementation of the scheme to help ensure that the store opening was a huge success.

In the process, we also helped John Lewis to reduce their costs by value-engineering the signage systems and materials to provide the best balance between the high quality that the John Lewis brand requires, and the best value necessitated by a demanding marketplace.

Industry or sector
Retail – department store

Country
UK

Challenge
Consistent communications across store network

Services
Customer journey
Sign programmes

Links
John Lewis Partnership

Downloads
Customer experience factsheet.