We’re delighted to have helped Waitrose substantially reduce their signage costs through a process of redesign and value-engineering that has seen costs reduced by up to 40% in some cases.

Our work to produce a standard set of signage, a "kit of parts", that meets the varying needs of Waitrose stores and sites, and yet maintains their commit to quality, has produced substantial savings, as well as improving consistency across an ever more diverse range of site types.

Costs have been reduced through:

• simplified design
• value engineering
• detailed specifications to ensure tender is fair and competitive

This cost reduction programme is further evidence of our fruitful long-term relationship with Waitrose, which continues to benefit both parties, and ensures that their stores provide a truly excellent experience for the customer.

Decades of experience have gone into developing our Customer Journey Consultancy services which have been used to great effect by many retail organisations.

Read more about our work for Waitrose, or Contact us to find out more.

John Lewis are bucking the recessionary trend by opening a new out-of-town home store. Integrity played a key role in making sure that the store is easily found, meets the high specification expected by the brand, and kept to tight budget criteria.

The John Lewis at Home concept is a new initiative by one of Britain’s premier retailers to expand its business. The first store, in Poole, opened on 22nd October 2009 attracting large numbers of customers and plenty of press interest. Combining John Lewis’ traditional high standards with a smaller, accessible out-of-town location will appeal to a new generation of customers.

The development project for this store was short, and the budgets tight. Integrity were brought in as a result of their excellent work with Waitrose in which customer journey development, wayfinding consultancy and signage specification have been combined to produce first-class and easily located supermarkets across the UK. We worked closely with the project team to develop schemes for all the internal and external signage elements. We also worked closely with the local authority to ensure that highways signs and temporary AA signs were installed correctly, and even renamed the retail park, and managed changes to the landlord signage elements.

We developed a new standard in external signage for John Lewis to emet the needs of this new project, and value engineered all internal signage elements to meet the budget constraints of this new store format. After acheiving advertisement consent, and tendering for new signage manyufacturers, we produced detailed plans for the location of signs and wayfinding equipment which were then used by contractors to implement everything 100% correctly. Liaising with suppliers we developed templates and standards for elements across the store, and were on hand during installation to make sure that everything went smoothly.

The new store looks fantastic, and it is hoped that the success of this concept, in which we’re proud to have played a key part, will result in a roll out of similar outlets across the UK.

The need to make sure that call centre staff really understand the products they’re supporting has led Virgin Media to produce some innovative break-out spaces in their offices.

Integrity have been pleased this year to continue their long relationship with Virgin Media by assisting them in the implementation of new break-out areas for their call-centre staff that allow operators to experience the company’s products in a “living room” environment.

Virgin Media’s impressive range of new technology products are implemented in homes across the UK. The staff that sell and support these products work in a variety of locations across the country, and often find themselves in the position of supporting or selling products that they haven’t directly experienced themselves.

The solution has been to implement “living rooms” in call centres. These are spaces that are decorated and furnished to resemble a contemporary home living room and equipped with all of Virgin’s latest products. Call centre staff can then visit these areas and watch TV on a sofa, or surf the net using high-speed broadband, experiencing at first hand the products their customers are using.

Integrity have worked with Virgin Media to design and implement these spaces, helping choose on-brand décor and furnishings, managing the various contractors, and procuring and installing the furniture to equip the space. It’s a great example of our down-to-earth implementation skills, providing a great result on a very tight budget and timescale.

With a beautifully designed new food hall opening in their flagship store at Bluewater in North Kent, John Lewis needed to make sure that the store could be easily found by customers arriving at the shopping centre.

John Lewis recently opened a food hall at their flagship branch in the Bluewater Shopping Centre in north Kent. Integrity worked closely with them to develop a signage and wayfinding scheme that both promoted the store and ensured customers could find it easily within the shopping centre complex.

We designed the overall signage scheme, produced detailed drawings and artworks for all the signage elements, and project managed the implementation of the scheme to help ensure that the store opening was a huge success.

In the process, we also helped John Lewis to reduce their costs by value-engineering the signage systems and materials to provide the best balance between the high quality that the John Lewis brand requires, and the best value necessitated by a demanding marketplace.

Integrity were delighted to partner with payment processing company epay, a division of Euronet Worldwide, in designing and delivering a new identity for their company in markets globally.

epay is one of the world’s leading payment processing organisations with commercial and consumer facing businesses in Europe, Australia, and the USA. They invited Integrity to work with them in the design of a fresh logo that would bring consistency to their multiple, existing consumer-facing brands across the world. Following an initial review phase and the design of a new logo and identity, we then worked with epay to help ensure the new brand was successfully launched worldwide.

We also assisted in the development of brand guidelines to help local marketing teams to develop marketing collateral that was both locally relevant and globally consistent

Contact us to find out more.

Further to us completing a wide-reaching brand audit across Virgin Trains stations and offices, Virgin Trains have commissioned Integrity to implement an initial stage of improvements to key brand elements. This is the first phase of a larger programme to ensure the Virgin Train brand is implemented consistently at every customer touchpoint across the Virgin rail network.

Integrity are partnering Virgin Trains marketing department to implement a consistent poster campaign, and then managing a raft of refurbishment and replacement tasks at each station.

This brand enhancement programme is a great example of how the strongest brands are working hard in the tough economic climate to enhance customer experience and improve the clarity and consistency of their brand messages. Driving the roots of their brand deeper, to be ready for future growth.

Contact us to find out more.  

       

Integrity are delighted to be working with the John Lewis Partnership to review and develop two key new developments at prime locations in the South of England, including the Bluewater Shopping Centre which celebrates its 10th anniversary this year.

Once again our experience in the field of designing and implementing the optimum customer journey, and years of experience in navigation and wayfinding systems, will be helping John Lewis to improve service to customers and increase the effectiveness of their retail locations.

Decades of experience have gone into developing our Customer Journey Consultancy services which have been used to great effect by a variety of retail organisations.

Contact us to find out more.  

       

Following many years of successful collaboration, Waitrose have commissioned Integrity to become more involved in the early stages of their new branch  development projects.  Our expertise in defining and mapping out the optimum customer journey is a key service being used by Waitrose to ensure every aspect of the customer journey is developed and implemented correctly - from the local town approaches to the customer parking experience.

Our new role for Waitrose relies on close collaboration with feasibility architects and project managers, and continues throughout the build process to ensure every aspect of the customer journey - from off-site DfT signs to brand signs across the Waitrose site; from communication materials to key customer interaction points at pay and display machines, trolley parks and the store entrance. 

Our Customer Journey Consultancy services have also been used by Waitrose to enhance the customer experience at the recently opened prestigious Westfield Shopping Centre in Shepherds Bush, London.

Decades of experience have gone into developing our Customer Journey Consultancy services which have been used to great effect by many retail organisations.  

Contact us to find out more.  

       

Integrity have been commissioned to roll-out the Kent Police brand identity across all 47 locations across the county. Each location will receive a level of treatment to bring a consistent look and feel to the reception areas and external signage, graphics, and communications.

A key aspect of Integrity’s role is to value-engineer all brand elements to minimise cost, and develop scaleable solutions which will work in even the smallest of public areas.

The programme will be the culmination of several initiatives with Kent Police, all aiming to streamline the presentation standards to reflect the brand values, and present a professional, efficient and effective organisation.

This project demonstrates further Integrity’s ability to scale our service to meet local public sector needs as well as national and international programmes.

 

 

 

 

 

Virgin Trains have asked Integrity to work with them on a review of their brand across their stations and marketing materials. This will involve a number of site surveys and interviews with staff to determine how their brand presentation can be enhanced and supported across their network during 2009.