Further to us completing a wide-reaching brand audit across Virgin Trains stations and offices, Virgin Trains have commissioned Integrity to implement an initial stage of improvements to key brand elements. This is the first phase of a larger programme to ensure the Virgin Train brand is implemented consistently at every customer touchpoint across the Virgin rail network.

Integrity are partnering Virgin Trains marketing department to implement a consistent poster campaign, and then managing a raft of refurbishment and replacement tasks at each station.

This brand enhancement programme is a great example of how the strongest brands are working hard in the tough economic climate to enhance customer experience and improve the clarity and consistency of their brand messages. Driving the roots of their brand deeper, to be ready for future growth.

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Integrity are delighted to be working with the John Lewis Partnership to review and develop two key new developments at prime locations in the South of England, including the Bluewater Shopping Centre which celebrates its 10th anniversary this year.

Once again our experience in the field of designing and implementing the optimum customer journey, and years of experience in navigation and wayfinding systems, will be helping John Lewis to improve service to customers and increase the effectiveness of their retail locations.

Decades of experience have gone into developing our Customer Journey Consultancy services which have been used to great effect by a variety of retail organisations.

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Following many years of successful collaboration, Waitrose have commissioned Integrity to become more involved in the early stages of their new branch  development projects.  Our expertise in defining and mapping out the optimum customer journey is a key service being used by Waitrose to ensure every aspect of the customer journey is developed and implemented correctly - from the local town approaches to the customer parking experience.

Our new role for Waitrose relies on close collaboration with feasibility architects and project managers, and continues throughout the build process to ensure every aspect of the customer journey - from off-site DfT signs to brand signs across the Waitrose site; from communication materials to key customer interaction points at pay and display machines, trolley parks and the store entrance. 

Our Customer Journey Consultancy services have also been used by Waitrose to enhance the customer experience at the recently opened prestigious Westfield Shopping Centre in Shepherds Bush, London.

Decades of experience have gone into developing our Customer Journey Consultancy services which have been used to great effect by many retail organisations.  

Contact us to find out more.  

       

Integrity have been commissioned to roll-out the Kent Police brand identity across all 47 locations across the county. Each location will receive a level of treatment to bring a consistent look and feel to the reception areas and external signage, graphics, and communications.

A key aspect of Integrity’s role is to value-engineer all brand elements to minimise cost, and develop scaleable solutions which will work in even the smallest of public areas.

The programme will be the culmination of several initiatives with Kent Police, all aiming to streamline the presentation standards to reflect the brand values, and present a professional, efficient and effective organisation.

This project demonstrates further Integrity’s ability to scale our service to meet local public sector needs as well as national and international programmes.

 

 

 

 

 

Virgin Trains have asked Integrity to work with them on a review of their brand across their stations and marketing materials. This will involve a number of site surveys and interviews with staff to determine how their brand presentation can be enhanced and supported across their network during 2009.

Our newly released factsheet discusses the challenges of improved customer service in rail operating companies.

With increased pressure to reduce carbon footprints and tough financial times, more people are turning to public transport. But with fares on the increase, this is an important time for train operators to be sure they deliver great customer experience.

Our latest factsheet, which you can download right, discusses discusses how a focus on your customers’ journey, can improve their experience and perception of your franchise.

Download

Delighting customers factsheet.

 

East Midlands Trains has commissioned Integrity to assist them with the launch of their new timetable and services, to be implemented later this year.

We’re delighted to be working with EMT again, following our work with them on their rebrand in 2007. This new piece of work will ensure that the logistically complex programme of works needed to get their new timetable printed and distributed will be tightly managed and successfully delivered to customers and staff alike.

Integrity are pleased to be supporting Boots by providing design management experience and expertise at their HQ in Nottingham.

A number of internal and customer-facing design projects, involving Boots staff and other design agencies, are being coordinated by Integrity to ensure successful completion and effective implementation.

Laing O’Rourke, the international construction group, have asked Integrity to assist in the rollout of an internal communications and engagement project to their staff.

Integrity’s strengths in project and design management will be deployed to ensure that key business messages are effectively communicated to staff at all levels of the organisation from head office to construction sites across the UK.

Red Bull, the international drinks company and one of the most recognised and innovative brands in the world, have asked Integrity to help them through a process of research into their employer brand and culture.

An internal programme is currently underway, looking at the perceptions of the Red Bull brand within the organisation and external perceptions in the recruitment market. Integrity have been asked to help shape the research and assist Red Bull in assessing the results and implications, to help improve their employees’ engagement with the brand.