Volkswagen have always led the field in terms of taking vehicle retail to new levels. In 2012 they're implementing their digital showroom, giving customers more accurate, up to date information on their vehicle ranges and increasing their ability to showcase the incredible range of options available on their cars. 

 

But there's a challenge: how do you get 2,000 iPads installed in over 200 showrooms in just 10 weeks? How do you make them customer-accessible? How do you secure them on the sales desks? How do you ensure that the IT infrastructure is in place and ready to support the devices?

 

Volkswagen turned to us to make it happen. We designed the specialist kit needed to make the iPads secure and usable, liaised with installers and manufacturers to get the materials ready, and sent a four man team into the field to survey every retailer, and then return to ensure their implementation is successful. This is a cutting edge project, combining IT, project management, and product design. We've used sophisticated electronic data capture, interactive mapping to track progress, and managed every detail, right down to the nuts and bolts required to put the pieces together. 

 

Between April and June 2012 we'll be delivering the finished articles to over 200 sites, helping Volkswagen maintain their position as one of the world's most innovative and best-loved brands.

Over the next five years Volkswagen will be rolling out their new retail concept to their entire showroom network. The new modular design brings a fresh, updated look and feel to the showroom and creates more space for the cars to speak for themselves. But there's more to a new concept than just replacement fittings and furnishings. Making the best use of the space, and helping local retailer teams to understand the thinking and purpose behind the new design requires specialist brand implementation skills. Integrity are delighted to have been chosen to partner with Volkswagen in helping to manage the implementation process and train local retailers in how to make the best use of their new environment, and use it to best effect.

 

We'll be working with Volkswagen's own staff and local retailers to ensure that every new implementation is not just a logistical success, but a retail success too.

Volkswagen's commercial vehicles are highly respected tools of the trade for thousands of workers across the UK. The commercial vehicles arm of Volkswagen UK are currently refurbishing their showrooms, bringing a fresh new look and feel to the showroom and a greater level of consistency with their passenger cars outlets. They've asked Integrity to support them in making sure that the implementations are successful – training retailers in how to make the best use of the new space and developing tools and templates for retailers to use in keeping their showroom looking great.

 

We're delighted to be helping Volkswagen make their investment in commercial vehicles showrooms a real success..

Integrity are delighted to have been chosen by Bedfordshire and Luton Fire and Rescue Service (BLFRS) to help build its brand and identity.

Following an open competitive tender Integrity have been chosen to help BLFRS develop a set of consistent identity elements for application across its organisation, and to encapsulate these in a set of clear guidelines for use in the future.

BLFRS sees this work as fundamental, as it moves away from a piecemeal, uncosted approach to branding, towards establishing a more consistent and cost effective way of representing its identity and its core values.

Our strengths in this field were recognised by the bid team, who particularly commented on the quality of our submissions, both written and in person.

We'll be working closely to ensure that the organisation's heritage and history, and its critical role in public safety, are reflected in its identity and messaging across every touchpoint in the organisation, and assisting it as it seeks to change people’s behaviour through community safety messages and events, making them safer.

We've worked with a range of clients on similar projects to these, and the success and quality of these made us an ideal partner for BLFRS in building their brand.

Integrity recently completed a small piece of work for Leicestershire Constabulary, helping them to identify ways in which they can communicate better with the communities they police.

In common with all UK police forces Leicestershire Constabulary face the constant challenge of reassuring the public and communicating well with their local communities, in a context of reduced budgets. They recognised that they had some challenges in these respects and asked Integrity to take an impartial look at their public facing communications. Using our skills in customer journey design, brand engagement and identity support we were able to quickly identify both good and bad examples of messaging and communication, and provide constructive feedback on how some of the challenges can be addressed in a cost effective way.

This project was a good example of Integrity's pragmatism: a low cost, no nonsense approach to solving problems and identifying solutions. We're confident that the solutions we outlined will prove beneficial to Leicestershire Constabulary as they seek to make improvements in the coming months.

We're delighted to have been involved in another range of successful acquisitions and conversions by Waitrose, applying our customer journey expertise to ensure great customer experience.

In the autumn of 2010 Waitrose acquired five sites on the Channel Islands, three on Jersey and two on Guernsey – their first outside of the British mainland. They set an ambitious timescale for converting these existing supermarkets into Waitrose branded stores, with opening dates in the Spring of 2011. 

Integrity brought their unique blend of branding, project management and implementation skills to bear on these projects. We designed the internal and external signage schemes, and then managed the process of obtaining planning consents to ensure the best result for Waitrose. We also worked closely with signage suppliers to make sure that the final result was to a high standard. The new stores are already proving hugely popular with local people. 

The final new Waitrose store on the Channel Islands opens on 14th April 2011 and we're delighted to have played our part in the success of this new venture..

Waitrose's move into a new suite of offices at Taylor House in Bracknell has given rise to an opportunity to brand the space to reflect the contribution and purpose of the departments that work there.

On the back of our successful project at John Lewis' offices in Victoria, London, Integrity are delighted to be partnering with Waitrose to brainstorm concepts, agree proposals and develop and implement graphic treatments throughout the workplace environment.