Further to us completing a wide-reaching brand audit across Virgin Trains stations and offices, Virgin Trains have commissioned Integrity to implement an initial stage of improvements to key brand elements. This is the first phase of a larger programme to ensure the Virgin Train brand is implemented consistently at every customer touchpoint across the Virgin rail network.
Integrity are partnering Virgin Trains marketing department to implement a consistent poster campaign, and then managing a raft of refurbishment and replacement tasks at each station.
This brand enhancement programme is a great example of how the strongest brands are working hard in the tough economic climate to enhance customer experience and improve the clarity and consistency of their brand messages. Driving the roots of their brand deeper, to be ready for future growth.
Contact us to find out more.
