The John Lewis at Home concept is a new initiative by one of Britain's premier retailers to expand its business. The first store, in Poole, opened on 22nd October 2009 attracting large numbers of customers and plenty of press interest. Combining John Lewis' traditional high standards with a smaller, accessible out-of-town location will appeal to a new generation of customers.
The development project for this store was short, and the budgets tight. Integrity were brought in as a result of their excellent work with Waitrose in which customer journey development, wayfinding consultancy and signage specification have been combined to produce first-class and easily located supermarkets across the UK. We worked closely with the project team to develop schemes for all the internal and external signage elements. We also worked closely with the local authority to ensure that highways signs and temporary AA signs were installed correctly, and even renamed the retail park, and managed changes to the landlord signage elements.
We developed a new standard in external signage for John Lewis to meet the needs of this new project, and value engineered all internal signage elements to meet the budget constraints of this new store format. After achieving advertisement consent, and tendering for new signage manufacturers, we produced detailed plans for the location of signs and wayfinding equipment which were then used by contractors to implement everything 100% correctly. Liaising with suppliers we developed templates and standards for elements across the store, and were on hand during installation to make sure that everything went smoothly.
The new store looks fantastic, and the success of this concept, in which we're proud to have played a key part, will result in a roll out of similar outlets across the UK in the coming months.
Industry or sector
Retail – department store
Country
UK
Challenge
Consistent communications across store network
Services
Brand application
Customer journey
Sign programmes
Links
John Lewis Partnership
Downloads
Customer experience factsheet.