John Lewis recently opened a food hall at their flagship branch in the Bluewater Shopping Centre in north Kent. Integrity worked closely with them to develop a signage and wayfinding scheme that both promoted the store and ensured customers could find it easily within the shopping centre complex.
We designed the overall signage scheme, produced detailed drawings and artworks for all the signage elements, and project managed the implementation of the scheme to help ensure that the store opening was a huge success.
In the process, we also helped John Lewis to reduce their costs by value-engineering the signage systems and materials to provide the best balance between the high quality that the John Lewis brand requires, and the best value necessitated by a demanding marketplace.
Industry or sector
Retail – department store
Country
UK
Challenge
Consistent communications across store network
Services
Customer journey
Sign programmes
Links
John Lewis Partnership
Downloads
Customer experience factsheet.