Knowing what needs to happen to bring about change is not necessarily difficult. Turning those big ideas into rebranded buildings or re-engaged employees is another question entirely. That's where Integrity's blend of services come into play.
We group our services under four headings:
Brand
We have consultants who specialise in solving brand related problems and challenges. Perhaps your brand needs refreshing – it's become dated or its values have been forgotten. Perhaps you face fresh challenges from a changing marketplace and need to know how your brand must adapt to thrive. Perhaps you need to make cost savings, but want to do so without compromising your brand standards and identity. Whatever the brand challenge, our BrandRefresh, BrandReview and BrandDevelop services can support you in understanding the issues and identifying innovative solutions to take you forwards.
People
The most complex part of any brand change is gaining employee buy-in and engaging people in the change. We've worked with a number of clients to change the way their employees behave so that they are sending a positive, on-brand message to customers and colleagues. Workshops with senior management teams; personalised delivery of new workwear and branded materials; we've even sent our staff into our clients' teams for a while to support and embed the change of culture that's needed. This is where our BrandTeam, BrandSupport and BrandEngagement services provide clients with flexible and tailored solutions to people problems.
Programming
Brand change needs managing if it's to achieve its objectives. Too many brand projects are ill-planned or under-resourced. We know what a brand change project entails, so we can help you build detailed cost and project plans and then manage and monitor those programmes to ensure that everything arrives as promised. Our costing and management services are well-proven on massive change programmes. Our BrandDelivery and BrandCostout services will ensure a tightly managed and highly effective project.
Tools
Maintaining brand standards is a huge challenge, particularly in large and complex organisations. We specialise in developing tools, templates and techniques to help you manage the consistency of your brand across your organisation. We've developed everything from online brand standards databases and handbooks right down to electronic templates for documents and posters, giving your organisation the tools it needs to keep your identity consistent. Our BrandStandards and BrandToolkit services help our clients to manage their brand more effectively.
Whatever the brand challenge, we can support you in understanding the issues and identifying innovative solutions to take you forwards.