Brand application

Implementing your brand consistently across your organisation, from signage to web sites, advertising to call centres can be a real challenge. We specialise in helping organisations to implement their brand by taking care of the nitty-gritty details of developing standards, finding and managing suppliers, and troubleshooting the inevitable difficulties that arise.

Whether across a small network of outlets or a massive international estate we've got the experience, the tools and the techniques to ensure your brand is properly implemented, every time.

Case Studies

United rollout

Innovative employee engagement

Laing O'Rourke's innovative internal communications programme, United, was designed to ensure that all of their employees understood the importance of their role within the overall business.... more

epay

A new global identity

Euronet Worldwide's global acquisitions had given them a large share of the prepayment market and competitive advantages around the globe, but their identity was fragmented, with a different brand and identity in almost every country.... more

John Lewis

John Lewis at Home

John Lewis are bucking the recessionary trend by opening new out-of-town home stores. Integrity are playing a key role in making sure that the stores are easily found, meet the high specification expected by the brand, and keep to tight budget criteria.... more

Architectural thinking

Architectural thinking

With plans to build a new Mail Centre, Royal Mail wanted to use the opportunity to create a workplace that was more people-focused. The question was, what could they do differently to improve the working atmosphere and boost staff morale?... more

Engagement at every level

Consistency on every level

New processes and disciplines helped Royal Mail's client teams not only work together – but also work with more confidence and greater efficiency towards agreed, common goals.... more

Brand refuel

Brand refuel

The Waitrose brand stands for quality and excellent service. But how do those brand values translate into the more utilitarian sphere of petrol retailing? Waitrose asked Integrity to assist them in designing filling stations that worked while maintaining their ethos. ... more

A managed rollout

A managed rollout

One of the challenges of a new identity is applying it consistently to multiple sites across a wide area. Kent Police turned to us for our expertise in rollout programmes to help them implement their identity at a range of police sites across the county.... more

Fully equipped

Fully equipped

One of our challenges was to devise the methodology for how Virgin Media's ‘V Box’ logo should be trade-marked and physically applied to the home equipment. One of the complications here was that the application of the logo would often have to be done in the customers’ home.... more

Window shopping

Window shopping

We helped Virgin Media to develop a cost-effective in-store presence for their new brand whilst maintaining brand consistency across all the different promotional materials.... more

Tesco Shrewsbury

Tesco Shrewsbury

Tesco wanted to take a holistic approach to rolling out the eco format to the next eco-store, in Shrewsbury. This would help them move towards the ultimate goal: the eco-upgrade of all stores in the estate.... more