We’ve helped a number of organisations to audit the consistency of their brand, and then managed refresh programmes or produced revised guidelines to enforce a fresh level of consistency.
Case Studies
Consistency on every level
New processes and disciplines helped Royal Mail's client teams not only work together – but also work with more confidence and greater efficiency towards agreed, common goals.... more
Sign language
New processes and disciplines helped Royal Mail's client teams not only work together – but also work with more confidence and greater efficiency towards agreed, common goals.... more
Spreading the greener word
One off ‘eco’ projects are good news in themselves. But a company like Tesco really makes a difference when the ethos becomes more green-minded across the business.... more
Brand standards review
Maintaining brand consistency over an estate of thousands of stores is a major challenge. Time and multiple different initiatives can erode the core brand messages. Tesco needed to assess how their brand standards were faring in their stores.... more
Identity crisis
We helped Kent Police to identify their core values, developed a new identity to represent those values, and planned an implementation approach that ensured they were communicated to the public at every touch-point. ... more