Brand engagement

One of the most important factors that determine the success of your brand is your people: whether they understand and are engaged with the promises and aspirations that your brand represents.

We’ve worked with a variety of public and private sector organisations to help them articulate their brand values and then engage their people with those values to ensure that the way people behave reflects your aspirations.

Case Studies

John Lewis

Workplace branding

John Lewis are refurbishing and enhancing their head office workspaces, so that they are decorated to reflect the brand. Integrity are assisting in designing an approach and the necessary graphic elements to brand the workplace.... more

United rollout

Innovative employee engagement

Laing O'Rourke's innovative internal communications programme, United, was designed to ensure that all of their employees understood the importance of their role within the overall business.... more

Virgin Media

Living rooms

The need to make sure that call centre staff really understand the products they're supporting has led Virgin Media to produce some innovative break-out spaces in their offices.... more

Everyone aboard

Everyone aboard

Critical to any culture change is that people are engaged. Volkswagen wanted to provide an end-to-end experience that matched the value of the product the customer was buying.... more

Getting buy-in

Getting buy-in

With over 20,000 staff located in over 3000 properties around the country, Royal Mail’s aim was to boost staff morale by enhancing the welfare areas in the workplace. But how could this be achieved, on brand and within budget? Royal Mail had clearly set itself quite a task – and Integrity rose to the challenge.... more

Spreading the greener word

Spreading the greener word

One off ‘eco’ projects are good news in themselves. But a company like Tesco really makes a difference when the ethos becomes more green-minded across the business.... more

Engaging staff

Engaging staff

It’s a tall order – asking an employee to work under one brand name on Friday and a completely different one on Monday. But this is exactly what happens when a train franchise changes hands – and exactly the challenge East Midlands Trains faced.... more

Understanding each other

Understanding each other

New processes and disciplines helped the client teams not only work together – but also work with more confidence and greater efficiency towards agreed, common goals.... more

Making values tangible

Making values tangible

We helped Kent Police to identify their core values, developed a new identity to represent those values, and planned an implementation approach that ensured they were communicated to the public at every touch-point. ... more

Challenging the status quo

Challenging the status quo

Two government departments; two, distinct design and brand teams; two very different cultures. It was our mission to bring them closer together and make the most of the skills and talents they already had. ... more