Our work varies from several-hundred page guidelines and specification documents, to easy-to-use handheld reference guides for field managers and front line staff. At every step we're making sure your brand is effectively communicated and applied at every touchpoint.
Case Studies
Global rebrand
Following the design of their new logo, epay decided to launch it in all of their markets across the world, and set themselves ambitious timescales for doing so. They asked Integrity to assist them in making it happen.... more
Architectural form
The architectural concept for Volkswagen’s new showrooms came from head office in Germany. It was Integrity’s job to make this global car showroom concept work for the UK marketplace, and roll it out to over 250 sites. ... more
Guardian angels
As well as Volkswagen's architectural implementation, Integrity delivered a detailed programme of brand guidelines, corporate identity control systems and design tools – all available online for maximum efficiency and ease of application. ... more
Guard books
Our in-depth knowledge of Waitrose's stores and standards has allowed us to work with them to develop Guard Books that govern the application of their brand to their stores.... more
Sign language
New processes and disciplines helped Royal Mail's client teams not only work together – but also work with more confidence and greater efficiency towards agreed, common goals.... more
Clarity and consistency
To help HMRC stay on track we developed a comprehensive brand guidelines document that covered all HMRC’s different types of site. This was a significant publishing exercise in its own right and the result of a major hands-on exercise... more
Identity crisis
We helped Kent Police to identify their core values, developed a new identity to represent those values, and planned an implementation approach that ensured they were communicated to the public at every touch-point. ... more
A managed rollout
One of the challenges of a new identity is applying it consistently to multiple sites across a wide area. Kent Police turned to us for our expertise in rollout programmes to help them implement their identity at a range of police sites across the county.... more