We’ve managed several large-scale rebrand programmes for blue-chip clients such as Virgin Media, Waitrose and Volkswagen. We’ve helped to develop achievable budgets and plans, and then to deliver against those, frequently exceeding our clients’ expectations as to what would be possible.
Case Studies
Global rebrand
Following the design of their new logo, epay decided to launch it in all of their markets across the world, and set themselves ambitious timescales for doing so. They asked Integrity to assist them in making it happen.... more
Architectural form
The architectural concept for Volkswagen’s new showrooms came from head office in Germany. It was Integrity’s job to make this global car showroom concept work for the UK marketplace, and roll it out to over 250 sites. ... more
Maintaining standards
Waitrose's Project Toronto involved the complete rebrand of 19 newly-acquired stores, eight petrol stations and six complete new-builds in an 18 week period, and all of the new-builds were large-format Food and Home stores.... more
Hands on approach
The launch day for Virgin Media – or V day as it became known – was etched into the minds of every member of the Virgin team at Integrity. We had just two months prior to that date to gather information and put plans in place.... more
The fleet branding challenge
Achieving a complete change of livery on thousands of vehicles in just a few months is never going to be easy, especially when normal operations can’t be interrupted and it’s a case of ‘business as usual’ for the drivers.... more
It all adds up
Most of our clients approach Integrity with just one application in mind. What inevitably comes to light, as Virgin Media discovered, is that we offer more than they might expect; they realize we can help deliver their vision right across the board.... more
All change please
One thing that all Integrity’s clients value and respect is that when they need a real hands-on approach, Integrity is never scared to roll up its sleeves and get stuck in. This was never truer than with the rebrand and debrand of East Midlands Trains' stations.... more
Strategic thinking
The best strategies can be summed up in very few words. The strategy we devised for East Midlands Train’s ongoing branding needed just three: remove, improve, rebrand.... more
Dressed for success
Ensuring a company’s ‘in the field’ workforce have clothes and accessories that are fit for purpose is in many ways even more important than the vehicles they drive. For this reason uniform was a top priority for Virgin Media following the rebrand.... more