As well as the architectural implementation, Integrity delivered a detailed programme of brand guidelines, corporate identity control systems and design tools – all available online for maximum efficiency and ease of application.
Having worked with Volkswagen for over a decade, we feel a strong, protective affinity with the brand. In fact, we consider ourselves to be the guardian of the brand in the UK, with an obsessive eye for detail that covers everything from compliment slips through to architectural concepts for new showrooms.
Dual role
Throughout our relationship with Volkswagen we’ve maintained a dual role. We give the retailers everything they need to present the brand properly to their own customers.
This is coupled with a corporate identity role, which means that we continue to provide support and advice to anyone who is responsible for producing materials that could end up in the retail environment, or in the hands of potential customers. We work with the business to make sure that everybody is implementing the brand consistently.
Industry or sector
Automotive
Country
UK
Challenge
Tools and support for consistency
Services
Guidelines
Identity support
Links
Volkswagen
Downloads
Employee engagement factsheet.