Fully equipped

One of our challenges was to devise the methodology for how Virgin Media’s ‘V Box’ logo should be trade-marked and physically applied to the home equipment. One of the complications here was that the application of the logo would often have to be done in the customers’ home.

Managing complexities

Our first step was to partner Virgin’s internal procurement team to help in the purchase of set top boxes, modems, Sky Plus systems and remote controls from a myriad of suppliers such as Samsung. We then had a massive logistics exercise on our hands, managing everything from installers who went directly into people’s homes, to ensuring electrical retailers were ready for launch day with Virgin Media products on the shelves.

But it didn’t end there. Even if a customer still had old NTL branded equipment, we made sure they received the new Virgin Media Smart Card, Welcome pack and updated on-screen graphics and instructions. That way we created as much ‘penetration’ of the new brand into customers’ homes as possible.

Industry or sector
Media and entertainment

Country
UK

Challenge
Rebrand of all customer products

Services
Brand application

Links
Virgin Media

Downloads
Rebrand and refresh factsheet.