Cutting costs while increasing quality is something Integrity aim to deliver with all our clients. With Virgin Media’s new website and printed marketing material, our role was to set up the logistics and print suppliers. By working internally at Virgin and bringing all the print resources together under one roof, we were in a better position to achieve greater economies of scale across the whole operation.
Going Further
Keeping in line with Virgin’s CSR policy, we also managed the recycling of old paper stocks and kept the process as ‘green’ as possible with the designers and printers.
At Integrity, we like to work in a close, collaborative way with our clients and be perceived as their brand advocates. This was certainly the case with Virgin Media. We even produced the brand guidelines for their environments to work alongside their much-loved Big Red Virgin Bible – a manual that proved invaluable in the pursuit of a consistent brand rollout. It stood for everything Virgin Media was about, from internal signage, furniture and graphics to off site vehicles and equipment – promoting its quirky and informal personality across every element of the business.
Industry or sector
Media and entertainment
Country
UK
Challenge
Minimising cost, waste and impact on the planet
Services
Cost reduction
Rebrand programmes
Links
Virgin Media
Downloads
Rebrand and refresh factsheet.