When it came to Virgin Media’s in-store presence, Integrity successfully managed the whole process with our design partners. Installing retail concessions, trailers, mobile retail displays and Point of Sale became very much a 50/50 effort between ourselves and Start Creative. They developed the designs for all the branding and messaging, leaving us to implement the delivery of these items.
Together we’re stronger
With our overview of all the different elements involved, we were in a good position to provide tangible cost-savings for Virgin and make a real difference to their bottom line. Using our experience in the retail environment we also detected opportunities to rationalise on duplication – identifying which freestanding kit could be re-used, for instance. Feeding this knowledge back into Start Creative, they were then able to adapt their designs accordingly. Ultimately, this example shows how Integrity always aims to draw on existing marketing budgets in an intelligent way and give our clients the ‘best bang for their buck.
Industry or sector
Media and entertainment
Country
UK
Challenge
Retail implementation programme
Services
Brand application
Links
Virgin Media
Downloads
Customer experience factsheet.