Initially we worked to develop brand values and thinking from the recently updated brand identity. We then applied this thinking to a variety of projects.
Working alongside the architects Chadwicks we helped them express the new brand thinking we had extracted from the original design and apply it to existing workplaces. We also took a fresh look at the employee welfare areas and found ways they could be enhanced to boost staff morale – still within brand but, importantly, on a very strict budget. Working with the same space and furniture, we created a new look and layout for the welfare areas which made them bright, airy and secure. We made sure every member of staff had their own locker – a key morale boosting objective we discovered through meetings with the staff – and developed easy in/out access and informal areas to have breaks and relax in between shifts.
Following a comprehensive audit of five Royal Mail sites, we successfully developed a new, cost-effective signage family together with a clear, concise set of visual guidelines that were easy to follow and could be used – without any training – to apply the new signs throughout all the properties. Our aim was to make sure the sign family met the new brand standard and could be implemented across the whole estate with relative ease, from a one room delivery office to a mail centre the size of a football stadium.
With over 20,000 staff located in over 3000 properties around the country, Royal Mail’s aim was to boost staff morale by enhancing the welfare areas in the workplace. But how could this be achieved, on brand and within budget? Royal Mail had clearly set itself quite a task – and Integrity rose to the challenge.... more