epay is one of the world’s leading payment processing organisations with commercial and consumer facing businesses in Europe, Australia, and the USA. They invited Integrity to work with them in the design of a fresh logo that would bring consistency to their multiple, existing consumer-facing brands across the world. Following an initial review phase and the design of a new logo and identity, we then worked with epay to help ensure the new brand was successfully launched worldwide.
We also assisted in the development of brand guidelines to help local marketing teams to develop marketing collateral that was both locally relevant and globally consistent.
Case Studies
A new global identity
Euronet Worldwide's global acquisitions had given them a large share of the prepayment market and competitive advantages around the globe, but their identity was fragmented, with a different brand and identity in almost every country.... more

Global rebrand
Following the design of their new logo, epay decided to launch it in all of their markets across the world, and set themselves ambitious timescales for doing so. They asked Integrity to assist them in making it happen.... more

Industry or sector
Payment processing
Country
UK
Client departments
Marketing
Challenge
A refreshed global identity
Links
epay
Partners
Citizen Integrated Media

