One of the challenges for large scale retail organisations is ensuring that their back-office support teams are as engaged in the brand and as customer focused as those staff working on the front-line in stores. Increasingly, one of the ways in which organisations are addressing this challenge is by branding their back-office workspace, so that it helps focus employees on the main business of the brand. This is an approach that John Lewis are taking at their head office in London.
Our work on this project took the general idea of "branding the workplace" and translated it into graphical concepts and visual designs that showed how the office spaces could be refashioned to better represent the brand. From initial meetings with heads of departments we took their various ideas and identities and developed designs for walls, meeting rooms and signage that both reflect their individuality, and carry a sense of corporate identity too.
Following an approvals process that identified the specific designs that are to be implemented, we then moved on to the detailed design and specification of materials, colours, finishes and production quality artworks that allowed contractors to implement the designs accurately and effectively.
The implementation of this project was completed in October 2010, with a high level of client and employee satisfaction.
Industry or sector
Retail – department store
Country
UK
Challenge
Branding the head office workspaces
Services
Brand engagement
Workplace branding
Links
John Lewis Partnership