Project Toronto involved the complete rebrand of 19 newly-acquired stores, eight petrol stations and six complete new-builds in an 18 week period, and all of the new-builds were large-format Food and Home stores.
Integrity worked with all Waitrose’s suppliers and coordinated the rebrand from beginning to end. We carried out an audit of store locations, developed site plans, briefed sign companies and retrained Waitrose staff in the new brand.
Through this project, Waitrose benefited from one of Integrity’s core skills: cost control. Our in-depth understanding of signage and rebranding projects means we can help a client manage and save money from the tendering stage right through to snagging – without compromising brand standards.
As an impartial consultancy, we have no vested interest in ‘over-selling’ items such as signage. Instead, we use our specialist knowledge to help clients procure the right products and services, at the right price – while keeping the customer’s experience 'top of mind' at all times.
Our services helped Waitrose save over £1.2 million during Project Toronto through efficient planning, negotiation and implementation of a large-scale initiative, with extremely tight timescales.
Industry or sector
Retail – supermarket
Country
UK
Challenge
Brand application to acquisition stores
Services
Rebrand programmes
Links
Waitrose
Downloads
Rebrand and refresh factsheet.