Virgin Media

So when NTL, Telewest and Virgin Mobile became one, it meant the mammoth task of rebranding thousands of different elements to create a consistent brand look and feel across the new business.

From the day it was formed from three separate companies, Virgin Media became the largest of the Virgin businesses, employing 28,000 staff across the UK. The rebranding task included signage for 50 offices, livery for 4,500 vehicles, 27,000 security passes and lanyards that needed designing and producing, 70 types of mobile retail displays and 18,000 woolly hats.

And it was Integrity’s experience in managing large change projects combined with our procurement expertise that helped make it all happen.

Case Studies

Hands on approach

The launch day for Virgin Media – or V day as it became known – was etched into the minds of every member of the Virgin team at Integrity. We had just two months prior to that date to gather information and put plans in place.... more

The fleet branding challenge

Achieving a complete change of livery on thousands of vehicles in just a few months is never going to be easy, especially when normal operations can’t be interrupted and it’s a case of ‘business as usual’ for the drivers.... more

Fully equipped

One of our challenges was to devise the methodology for how Virgin Media's ‘V Box’ logo should be trade-marked and physically applied to the home equipment. One of the complications here was that the application of the logo would often have to be done in the customers’ home.... more

It all adds up

Most of our clients approach Integrity with just one application in mind. What inevitably comes to light, as Virgin Media discovered, is that we offer more than they might expect; they realize we can help deliver their vision right across the board.... more

Window shopping

Getting a brand into shopping centres and high street outlets – without compromising consistency across different promotional materials – can be a minefield.... more

The signage solution

To successfully deliver Virgin Media’s vision across all aspects of the company, they needed the support of a wide range of businesses. But how these businesses are managed and integrated can make the difference between success and failure.... more

Dressed for success

Ensuring a company’s ‘in the field’ workforce have clothes and accessories that are fit for purpose is in many ways even more important than the vehicles they drive. For this reason uniform was a top priority for Virgin Media following the rebrand.... more