Waitrose

Waitrose stands resolutely for quality and service; and while every aspect of Waitrose stores must uphold these values, there is also a constant pressure to manage expenditure. The perennial question is, how do they cut costs without cutting quality or brand experience?

Over the last ten years, Integrity has built a strong, working relationship with Waitrose based on trust, commitment and our ability to deliver real ROI. For example, with a single project, we saved them £1.2 million. During our relationship with them, the supermarket has seen its estate double to over 180 stores nationwide. We have helped them maintain consistent brand experience by providing a wide range of services including: brand presence, assistance with local planning and even advice on conservation matters.

Skills mix

Our most significant Waitrose project was the rebranding of all their stores. They turned to us for our expertise in implementation and our ability to take a design ‘intent’ through to completion. With our knowledge and expertise in site-specific design, wayfinding, industrial design, retailing and engineering – and our in-depth understanding of the tendering process – we delivered huge cost savings for them.

It’s this range of skills, alongside our ability to balance the conflicting pressures of quality and cost, that sets Integrity apart. We continue to enjoy a close working relationship with Waitrose, supporting them in the growth and development of their brand.

Case Studies

Identity matters

The calm, refined ambience of Waitrose stores is a major part of their brand, but it can pose a challenge in getting customers through the doors. Once inside, clear signage is needed to navigate through the store. ... more

Brand refuel

The Waitrose brand stands for quality and excellent service. But how do those brand values translate into the more utilitarian sphere of petrol retailing? Waitrose asked Integrity to assist them in designing filling stations that worked while maintaining their ethos. ... more