Chemring is a global business operating in the aerospace, defence, and security sectors, with nine business units across multiple international markets. The company approached us to help unify its brand. The project centred around aligning Chemring’s identity and communications across its global operations to ensure greater consistency and clarity. We developed a refreshed brand framework, including a refined tone of voice and visual identity, and provided the tools needed to maintain consistency and strengthen Chemring’s presence internally and externally.
We partnered with Chemring to address inconsistencies across its global business units by evolving its brand strategy and identity. Through in-depth research with employees and external stakeholders, we refreshed their brand strategy, messaging, and visual identity. We developed comprehensive brand guidelines, created a digital brand portal and introduced a global network of Brand Ambassadors to support ongoing brand alignment across all sites and touchpoints. The result is a more cohesive and consistent brand that supports Chemring’s reputation across its global operations.
