EMCOR UK, a leading facilities management company with a strong engineering heritage, asked us to refine their brand and visual identity to help them better communicate their value in a competitive market. We were briefed to develop a comprehensive brand strategy - one that addressed their corporate positioning, naming architecture and sector messaging, whilst aligning with their vision, purpose and values. The aim was to create a more confident, consistent and distinctive brand presence across all audiences and touchpoints.
Through stakeholder engagement and competitor analysis, we created a refreshed brand for EMCOR UK. We clarified their corporate positioning, refined their naming hierarchy, updated their sector messaging and developed a flexible tone of voice to suit different settings. Visually, we refreshed the brand while retaining valued elements, and built a comprehensive toolkit including a new brand book and photography library. The result is a clear, consistent identity that helps EMCOR UK connect with clients and stand out in a competitive market.
