How do you ensure wayfinding and visitor experience is built into a building programme?


The University of Northampton’s impressive new Waterside Campus will open to students and visitors in the next five years. It will be a state of the art learning facility for the 21st century.

Integrity have been collaborating closely with the entire project team of architects, project managers, and client representatives to incorporate wayfinding and branding into the overall site design.

Too often, signage and wayfinding are an afterthought in large-scale construction projects, leading to unexpected or unmanageable costs at the latter stages or, worse, a compromised customer journey. So we’ve been involved in this project since RIBA Stage 2, Concept Design. This is helping us to make sure that customer experience is built into the building design, not just applied afterwards.

We developed a 3D interpretation of the University’s identity and designed a unique signage system to reflect the university brand values. We then scheduled all of the relevant sign positions, and helped to provide a high level of cost-certainty to the project management team, so that there weren’t any nasty surprises further down the line.

It’s all part of our commitment to ensure that great customer experience is an integral part of building design.

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