How do you rebrand a global network of offices and reception areas when using local suppliers?


When international specialist insurer XL Catlin merged with AXA they needed to re-brand the signage and reception areas at 72 of their most important sites worldwide. 

Throughout this transition, we have followed a connected process by building relationships with client teams at a local level, ensuring we obtain all the necessary information, whilst limiting the need for air travel.

Our role needed to provide full end-to-end re-brand management, to ensure minimal time from AXA’s internal management, and maximum control of brand consistency. Through a connected process, with local managers providing ‘self-audit’ photos and dimensions, we were able to gain an understanding of the sites without visiting, enabling us to produce design schemes, site-specific artworks and details drawings for each location followed by a development of global standards detailing materials, vinyls and colours, to control consistency.

We then managed the procurement process and contracted each supplier to deliver all brand assets for launch day, including all payment processing - right down to bank payments - outsourcing every administration burden from the client.

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