How do you rebrand a global network of offices and reception areas in just three weeks?


When international specialist insurer XL merged with fellow-firm Catlin they had just under a month to rebrand the signage and reception areas at 20 of their most important sites worldwide.

The tight timescales were driven by their legal launch day, when the new brand and identity would be revealed to the business world.

We didn’t waste any time. Through our network of contacts we lined up a signage supplier to manufacture all of the required items in a short space of time. Within a couple of days we had our team on the ground in the USA and central Europe. Every location was surveyed and photographed and recommendations prepared. Updates were sent back to the UK office for design amendments and further discussion with suppliers.

In the run-up to launch day we liaised with suppliers in the UK and abroad, arranging for weekend working and installations at sites internationally.

When launch day arrived, all 20 sites had been rebranded and we had exceeded the expectations of the XL leadership team as to what could be achieved in such a short space of time.

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