Volkswagen UK has an enviable reputation for excellence in both manufacturing and marketing. They are rightly proud and protective of their brand identity, which is why they retain Integrity to help them manage brand consistency across their agencies and retailers.
We’ve been working with Volkswagen for over 15 years, as an extension of their marketing team, acting as brand guardians providing advice, guidance, and design support on all types of brand projects.
Our work covers the full spectrum of identity management, from advice on local retailer marketing initiatives and collateral, through to co-ordinating brand changes and initiatives and communicating them effectively through the retailer network and to Volkswagen’s creative agencies.
We’re also responsible for delivering brand identity training to creative agencies and new members of staff on the standards and principles that underpin the Volkswagen brand.
It’s one small reason why Volkswagen’s brand presentation in the UK is second-to-none.