How do you ensure brand consistency while retaining a local feel to your network?


The ŠKODA brand’s reputation has undergone a radical transformation since being acquired by the Volkswagen Group in the mid-1990s. In short, they’ve re-engineered their reputation to be seen as a provider of high quality vehicles.

This increase in the quality of the vehicles themselves builds an expectation that the service and showroom environments will match with an excellent customer experience. Integrity have been helping the ŠKODA brand to improve still further their showroom experience to ensure customers get what they expect from the brand.

We started by introducing a controlled process of implementation of interiors across all of the new sites in the network. This has helped to bring a fresh level of consistency to every customer environment.

Alongside this, we’ve worked through the entire showroom, taking the brand principles and applying them to each brand element. We've redesigned vehicle configuration areas and hospitality areas to provide a more impactive environment, specifying everything from tea cups to point-of-sale materials.

However, a successful showroom is about people, not just kit. So we’ve been working to develop toolkits and training materials for local retailer staff so that they engage with the new standards and deliver a customer experience to reflect the ŠKODA brand values and quality of product.

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