Engaging employees in your brand and values; there’s a fine art to it. You could follow Don Draper with whiskey rewards and the encouragement of regular naps. Or, you could go with a more, shall we say, effective strategy.

Brand is one of the most valuable assets and differentiators a company has. Not only are employees your best brand advocates, it’s key they understand their role in your company’s success since they decide how your brand is delivered with every action they make.

Read more ...