Stories of our great work with clients - Integrity

This project involved the creation of an enhanced customer experience at Lookers Volkswagen Battersea, the brand’s newest flagship car showroom alongside Volkswagen West London. During this 24 month project, the customer experience was maximised at every touch point with the introduction of a clear & informative wayfinding strategy, wall graphics package, lightboxes and interactive screens.

We’ve been busy working on the customer and visitor journey across the Battersea Exchange development for Taylor Wimpey Central London. This project involved the production of new creative and messaging that focused on injecting life into the area and conveying the many benefits of the development while staying true to the Battersea Exchange brand.

With an increased use of technology and online shopping, there has been a natural reduction in the number of visits to dealerships prior to purchasing a car, providing less opportunity for brands within this industry to connect with their customers and provide positive and memorable experiences.

We helped SEAT to understand the recent changes in their customers’ needs and expectations by observing and analysing the new and used sales and aftersales customer journeys within their dealerships across the UK. While at these retailers we also interviewed SEAT customers and brand managers to understand how effective the current point of sale is and how this impacts the customers’ experiences.

We’re currently involved in managing a global rebrand for AXA XL; a new division of the AXA Group since announcing the acquisition of XL Catlin. This new division combines the original XL Catlin operations with AXA Corporate Solutions and AXA Art.

Having worked on XL Catlin’s re-brand several years ago, AXA commissioned us to manage this new rebrand programme. We have been managing the change across external and internal signage, reception areas and graphics, and site-specific special branding requirements.

We’ve been busy since April working alongside Waitrose & Partners and their designers at Pentagram to translate the new brand identity across all customer journey elements ready for the big launch on 4th September.

The crisp new identity needed some highly controlled prototyping to achieve the accuracy needed. We went through a three-stage prototyping process to get every element just right, including applying embedded LED technology for high impact and low energy.

Here are some photos of the first two sites re-branded by us for launch day - we're busy working on the next batches of sites and excited to be part of this business transformation over the coming months.