In 2018 SEAT created the CUPRA brand which replaced SEAT Sport as its independent high-performance product line. During the last 3 months of 2020, we helped Volkswagen Group UK with the installation of the CUPRA Corner, a designated area that is now required by all retailers that sell the new CUPRA models, to achieve differentiation from the SEAT range within the showroom.
The demand for mobile and remote working has never been greater. As team collaboration and external communication moves to new digital platforms and tools, new processes are being created to make the most efficient use of these digital interactions.
As team cultures change to accommodate these digital needs, it’s important that the representation of your brand is considered and applied in a consistent way that doesn’t undermine your brand image.
We’ve been working with Volkswagen for over 25 years, as an extension of their marketing team, acting as brand guardians providing advice, guidance, and design support on all types of brand projects.
Our work covers the full spectrum of identity management and over the last three months, we’ve been working on the UK roll-out programme for Volkswagen’s new corporate identity. Through this project we’ve developed launch strategies and created guidelines and templates. We've engaged and supported design agencies every step of the way, ensuring brand consistency is achieved across all touchpoints.
During the last half of 2019, we were busy establishing a wayfinding strategy and signage family for the new Marina development in Ayia Napa, Cyprus. The Marina is a high-end development that along with the moorings includes apartments, villas and retail space among other offers.
We're experts at employee engagement. When employees are engaged with your culture, vision and values, they think and act more positively. As the face of your brand, they decide whether a customer has a positive or negative experience, which then affects brand perception and reputation.
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