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With an increased use of technology and online shopping, there has been a natural reduction in the number of visits to dealerships prior to purchasing a car, providing less opportunity for brands within this industry to connect with their customers and provide positive and memorable experiences.

We helped SEAT to understand the recent changes in their customers’ needs and expectations by observing and analysing the new and used sales and aftersales customer journeys within their dealerships across the UK. While at these retailers we also interviewed SEAT customers and brand managers to understand how effective the current point of sale is and how this impacts the customers’ experiences.

We’ve been busy since April working alongside Waitrose & Partners and their designers at Pentagram to translate the new brand identity across all customer journey elements ready for the big launch on 4th September.

The crisp new identity needed some highly controlled prototyping to achieve the accuracy needed. We went through a three-stage prototyping process to get every element just right, including applying embedded LED technology for high impact and low energy.

Here are some photos of the first two sites re-branded by us for launch day - we're busy working on the next batches of sites and excited to be part of this business transformation over the coming months.

HeadshotFor this #meettheteam interview, we are getting to know our two placement students, Yash and Harry. Both are studying at Brunel University and have just finished their second year. Yash is studying Product Design and Harry, Industrial Design. Yash’s course is more problem solving based while Harry's is more creative and open-minded. Although they are on different courses they knew each other before coming to Integrity as they worked on a university project together, creating a solar-powered safe drinking water bottle for developing countries!

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The team at Integrity have worked with Waitrose for over 25 years to ensure the customer journey at every store provides an excellent customer experience. We have managed two previous rebrands, so as a trusted partner, when Waitrose decided to update their identity, they turned to us to deliver their vision across every element of signage and customer journey.

Screens and devices are now a part of every aspect of our lives, but that doesn’t mean they are always the answer. Of course there are endless benefits of working within the digital domain but as human beings we still have a desire to experience moments using all 5 of our senses!

In this blog article we take a look at how advances in technology have created an increased push for tactility over recent years. We also touch on how brands are starting to respond to this ever-growing need, while sharing some ideas on how we can help you prepare for the future.


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If you would like to know more about us and how we can help you, get in touch, or click the addresses to find us on Google.

EMAIL hello@integrity.co.uk

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HEAD OFFICE 01622 831238
Allingham Barn, Summerhill Road, Marden, Kent, TN12 9DB

 

 

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